Small businesses run on great digital marketing strategies.
Marketing these days is primarily performed online. If you run a small business, you need to have your ear to the ground all of the time in order to keep up with the ever-changing digital marketing landscape.
An understanding of these can help you appeal to new audiences. If you neglect digital marketing, your business can easily fade into obscurity. Today, we’re going to discuss five of the digital marketing best practices to adopt in 2020 and beyond.
1. SEO
SEO and all of its subsects remain a hugely important practice. If done correctly, you can make your business rise above the rest. Because it’s always changing, you have to pay attention to make it work.
So many things factor into SEO that it can be difficult to keep track of. Focus on a steady stream of content, promoting good reviews, and backlinks and you’ll have a jump on it.
2. Social Media Marketing
Social media is another mainstay of digital marketing. Big platforms give you access to millions of people that you can try and appeal to. It also gives you the opportunity to engage your followers to find out what they like and what they don’t.
Unlike any other form of marketing before it, this engagement allows you to adapt and develop new marketing strategies to appeal directly to your desired audience.
3. Strong Content
Before we had an understanding of SEO and what people actually get out of it, content creation had too strong a focus on appealing to search terms and not enough of a focus on the actual quality of the content. That’s all changed now.
If you’re not giving your audience informative and entertaining content, and a steady stream of it, you’re not doing it right. Not only does this affect your ranking on SERPs, but you can lose your credibility. Many companies are making content creation a priority in terms of resource allocation.
4. Voice Search
With the advent of smartphones and tablets in the last 10-12 years, we’re seeing voice search become more and more prominent. This has gotten an even bigger boost in the last few years with smart home devices like Amazon Alexa and Google Home.
The impact this has had on SEO has been immense. Before, keyword research would be restricted to terms and short phrases, but now long-tail keywords are more representative of how people actually search online.
5. Personalization
Companies have a lot more access to their customers’ data than ever before. There are good and bad sides to this. The bad is that we’ve seen an uptick in data breaches, leading to the leaking of important information.
The good is that businesses can provide more personalization in marketing strategies, which customers have responded very positively to. Being able to cater your message to not just a specific audience, but specific individuals has revolutionized digital marketing as we know it.
Finding The Next Digital Marketing Best Practices
The next digital marketing best practices are right under our nose. What we’ve talked about in this post will continue to grow and adapt to changes in consumer behavior. Stay on top of new trends and you’ll be able to create great digital marketing strategies moving forward.
To get help with your business’s marketing practices, consult with Dr. Dan Schneider.