launching a product

Put Up or Shut Up: The No Frills Guide to Launching a Product

Once you’ve chosen a product to sell, you have to start thinking about how to launch it. While it may seem daunting, following a proven process can help.

This no-frills guide will help you follow the necessary steps to launch any product to your target audience. 

Keep reading to learn about launching a product and everything that entails so you can have a successful product launch.

1. User Testing

The first thing you have to do long before the launch is to make sure your product is ready for the general public and that it’s something people will want and be willing to pay for.

Gather a group of 20 – 30 people to test your product. Get feedback from them and use that to make any changes to your product long before the launch date.

2. Preparations

The more you prepare for the launch, the more successful it will be. Here are a few of the things you need to do to get ready for launch day.

Choose a Launch Date

Find a date that works for you and that doesn’t coincide with any other similar product launches. Stick with that date and work backward as you plan your days and weeks leading up to the launch.

Select a Platform

Another decision you need to make is what platform you’ll use to launch your product. Consider where your audience spends most of their time.

Make a Checklist

There are many things you’ll need to do before and on launch day. Keep a checklist handy and make sure anybody you have working with you knows what their roles are as well.

Set Launch Goals

Although there are many things you can’t control like how many people end up signing up for your product, there are other things you can. Focus on the things you can control when setting goals so you don’t set yourself up for disappointment.

3. Build Hype

The sooner you start getting people excited about your product, the better your launch will go. Share your story, especially if you’re a small company because people love to connect with the person behind the product.

4. Launch Day!

On launch day, there’s going to be a lot to do. Take a deep breath and pull out your launch day checklist. Focus on getting everything done and give yourself plenty of time to interact with new users as much as possible.

These new connections will help you get more valuable feedback about what additional features you may consider adding or other products you could launch in the future.

5. More Marketing

Think of your launch day as the middle point of a successful product launch. Once your product is out there, you should begin marketing it even more. Use social media and user success stories to continue widening your audience.

Need Help Launching a Product?

Now you know how to launch a new product whether you’re just starting your business or have been an entrepreneur for a while. As you can see, the more work you put in before the launch, the better it will be.

If you have questions about launching a product, contact me. I would be more than happy to guide you through the process.

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