No matter what kind of business you’re in, you may experience a crowded field of competition. From home goods to healthcare entrepreneurship, your marketing plan is key to setting your business apart from the rest.
That’s where point of difference marketing comes in. You can use this fundamental concept to stand out from the rest of the pack.
Are you looking to add an effective marketing tool to your toolbox? Learn more about point of difference marketing and how it can help you stand out in a crowded niche.
What is Point of Difference Marketing (POD)?
Simply put, point of difference marketing is your unique selling proposition. It’s what sets you apart from other businesses or products in your industry.
For example, if you have a plumbing business, there are undoubtedly other plumbers in your market area. What differentiates your service? It might be a price point, a guarantee on your work, or schedule flexibility.
Make Your Mark: 5 Ways to Stand Out
You can use your points of difference to market your business and generate leads. It does take work, but that hard work will pay off! Let’s take a look at five sure-fire ways to make your firm stand out in a crowded field.
1. Do a Competitive Analysis
A competitive analysis consists of comprehensively researching your competitors and breaking down their similarities, differences, and successes. Which companies have a large share of the market? How do they market themselves?
Competitive analysis is a massive task, but it is a crucial first step in positioning your brand. Seeing what works for other companies can be inspiring. It can also give you ideas for your unique marketing path.
2. Choose Your Unique Selling Proposition
Your unique selling proposition should be clear, direct, and simply state what your business stands for. Instead of trying to compete head-to-head with other companies, draw out the thread that gives your company its sparkle.
The unique selling point may be something simple, like being the only plumber in the area who provides emergency weekend services. It may be a charitable dedication that adds emotional content to your business. Either way, it’s a great way to stand out.
3. Pay Attention to Quality
Every consumer is looking to get the best quality goods for the best price. One excellent way to set your business apart is to focus on one aspect of this equation. Reaching for the top spot in customer reviews pays off in marketing, as well as the rating of your business.
4. Disrupt the Status Quo
Disruption happens when you take a straightforward part of your industry’s accepted wisdom and turn it on its head. It’s not so simple to do, but you can often find a way to bring in a new customer base or provide a service in a simpler way. Your marketing plan will write itself!
5. Remember We’re All Human
Especially in online businesses, it’s often easy to forget that there are actual human beings on the other side of the transaction. Restore humanity to your marketing.
You may use an emotional appeal or add an element of surprise or humor. These are all clear and direct ways to position your brand in the spotlight.
Some markets are overcrowded. It can feel like a daily uphill struggle to craft your unique selling point. Don’t get discouraged.
If you’re interested in asking me to help you understand your point of difference marketing options, please feel free to contact me today to get started.