marketing strategy drawn on white board

3 Marketing Strategies That Will Change Your Business Forever

Did you know that 99.9 percent of businesses in the United States are small businesses? With such a crowded market, it takes a lot of thought, time, and effort to get a new business up and running.

That effort shouldn’t falter just because your business has launched. You’re likely looking for a strategy to grow your business to increase revenue and brand recognition. 

The right marketing strategies can make or break your profit margins. How do you know what strategies are effective, and which strategies are best for your business?

Read on to learn about three marketing strategies that will change your business forever. 

1. Social Media Marketing Strategies

Over fifty percent of users on social media utilize those sites to check out products before buying them. Simply having a wide-ranging social media presence will allow you to reach many potential customers.

Social media is all about pumping out content, and most users eat up a good social media campaign. From giveaway contests to charity fundraisers, the right social media campaign is a great strategy to draw in your target market. 

The age of social media has also created a new and unique way of marketing. Before the social media boom, you’d have to seek out high-demand celebrities to endorse your brand. 

Today, social media influencers are all over the internet and easy to find. Reaching out to a few influencers with just a couple thousand followers each can introduce your brand to a slew of potential customers.

2. Understanding Search Engine Optimization

You can’t have a completely successful marketing plan without understanding search engine optimization (SEO). Utilizing SEO allows you to increase the traffic to your website through search engine results like Google.

There are many strategies to improve your SEO, like making your website easily navigable and using the right keywords to get your site in the results. A great way to incorporate SEO improvements is to start a blog. 

Using a blog is an easy way to link back to other pages on your website, which allows search engines to ‘crawl’ your page. The easier it is to crawl around your site, the higher it shows up in search engine results.

A blog is also a great way to use keywords and key phrases that will boost your place in a search engine’s results. Be sure to use keywords with purpose, because too many keywords can penalize your SEO.

3. Utilize Lead Magnets

A lead magnet allows a business to trade a sample of their goods or services for a potential customer’s contact information. We’ve seen them on many websites: “Enter your email address and get a free PDF now!”

This marketing strategy gives potential customers a reason to cough up their contact information. It’s also an easy way to find out who is interested in your product or service. 

A good lead magnet promises to solve a specific problem with highly valued information and a quick solution. These include checklists, cheat sheets, templates, and similar toolkits.

Get Growing

With these three marketing strategies, you have a starting point for improving your business’ growth. Now it’s up to you to start implementing. 

Need some help? Get in touch with me and I’ll be happy to provide my expertise. 

Marketing business concept on the virtual screen.

6 Digital Marketing Best Practices You Should Adopt in 2020 and Beyond

Small businesses run on great digital marketing strategies.

Marketing these days is primarily performed online. If you run a small business, you need to have your ear to the ground all of the time in order to keep up with the ever-changing digital marketing landscape.

An understanding of these can help you appeal to new audiences. If you neglect digital marketing, your business can easily fade into obscurity. Today, we’re going to discuss five of the digital marketing best practices to adopt in 2020 and beyond.

1. SEO

SEO and all of its subsects remain a hugely important practice. If done correctly, you can make your business rise above the rest. Because it’s always changing, you have to pay attention to make it work.

So many things factor into SEO that it can be difficult to keep track of. Focus on a steady stream of content, promoting good reviews, and backlinks and you’ll have a jump on it.

2. Social Media Marketing

Social media is another mainstay of digital marketing. Big platforms give you access to millions of people that you can try and appeal to. It also gives you the opportunity to engage your followers to find out what they like and what they don’t.

Unlike any other form of marketing before it, this engagement allows you to adapt and develop new marketing strategies to appeal directly to your desired audience.

3. Strong Content

Before we had an understanding of SEO and what people actually get out of it, content creation had too strong a focus on appealing to search terms and not enough of a focus on the actual quality of the content. That’s all changed now.

If you’re not giving your audience informative and entertaining content, and a steady stream of it, you’re not doing it right. Not only does this affect your ranking on SERPs, but you can lose your credibility. Many companies are making content creation a priority in terms of resource allocation.

4. Voice Search

With the advent of smartphones and tablets in the last 10-12 years, we’re seeing voice search become more and more prominent. This has gotten an even bigger boost in the last few years with smart home devices like Amazon Alexa and Google Home.

The impact this has had on SEO has been immense. Before, keyword research would be restricted to terms and short phrases, but now long-tail keywords are more representative of how people actually search online.

5. Personalization

Companies have a lot more access to their customers’ data than ever before. There are good and bad sides to this. The bad is that we’ve seen an uptick in data breaches, leading to the leaking of important information.

The good is that businesses can provide more personalization in marketing strategies, which customers have responded very positively to. Being able to cater your message to not just a specific audience, but specific individuals has revolutionized digital marketing as we know it. 

Finding The Next Digital Marketing Best Practices

The next digital marketing best practices are right under our nose. What we’ve talked about in this post will continue to grow and adapt to changes in consumer behavior. Stay on top of new trends and you’ll be able to create great digital marketing strategies moving forward.

To get help with your business’s marketing practices, consult with Dr. Dan Schneider.